- Excellent products are no longer enough. Customers demand sustainability.
- Grow faster than the competition with carbon neutral products and services.
- Develop a simple action plan towards sustainability:
- 1. Measure your emission footprint.
- Easily get ballpark figures with online tools.
- 2. Set a target:
- Lower absolute emissions
- Lower relative emissions (per employee, per product, per unit of revenue)
- Go carbon neutral
- Go carbon negative
- 3. Reduce first. Target low-hanging fruit:
- 4. Offset the remainder.
- 5. Get certifiedand spread the word to your customers. Keep the data and evaluation processes open.
- Compensate, Cool Effect, Climate Neutral, Wren, Curb6 – Carbon offsets
- Compare Your Footprint, Carbon Footprint, Carbon Fund – High level carbon footprint calculators for businesses
- The 2030 Calculator, One Click LCA, Website Carbon Calculator – Calculate the carbon footprint of your products, buildings or websites
- South Pole, Context, Forum For The Future, Futerra – Sustainability consulting agencies
- Chooose – Embed carbon offsets to your offering
- Doconomy – Climate-responsible credit cards and loyalty program
- Carbonly – A browser extension for tracking footprint of purchases
- Stripe Climate – Direct a fraction of your revenue to carbon removal
- Over 70% of people who value sustainability highly are willing to pay a 35% premium for it.
- 78% say that companies are not doing enough. Customers want to go green, but don’t have enough options. There are market gaps to be filled.
- Offsetting 100% of carbon footprint only costs 0.4% of annual revenues on average.
- Greenwashing is still a problem. Don’t hide behind the green curtain. Play the long game and stay true to your customers.
- Carbon easily gets the most attention. There are also opportunities in reducing methane emissions, nitrous oxides and plastic waste.
- BrewDog, Fat Tire – Carbon negative and carbon neutral beer.
- Max Burgers – Carbon negative burgers.
- Bamboo Clothing, Askov Finlayson – Climate positive clothes.
- Air Company – Carbon negative vodka.
- Sendle – Carbon neutral shipping.
- Hytch – Rewards that encourage greener commuting.
- Zero Carbon Coffee – I guess the name kind of gives it away.
- Avocado – Carbon neutral mattresses.
- Logitech is printing carbon impact labels on gaming mice, keyboards and headsets.
- Sustainable products will continue to outperform: they grew 7.1x faster during 2015-2019 than standard products. There are no signs of this trend ending anytime soon.
- Customers will increasingly call out vague promises and lack of proof. Case in point: H&M’s Conscious Collection.
- Companies list reputation as the main reason and customer demands as the secondary reason that fuels climate action.
- Kickstarter Environmental Resources Center – Kickstarter’s guide for sustainable creation of games, fashion and other products.
- OffsetList – A list of 50+ major companies going carbon neutral.
- Everything you need to know about calculating your carbon footprint – A step-by-step guide to the whole process.
- Customers are increasingly demanding and purchasing sustainable products and services. These products can be sold at a premium.
- The high-level action plan for lowering emissions is simple: measure, set goals, reduce, offset, get certified.
- Don’t take shortcuts and fake climate actions. You’ll be called out and might suffer reputation damage.